18岁末年禁止观看试看一分钟

1.0 Intelligent Campus Network Solution 2.0 IDC Data Center Network Solution 3.0 Enterprise Cloud Solutions 4.0 Overall Information Security Solution 5.0 Smart Wireless Total Solution 6.0 HD Video Conference Solution 7.0 IDC Computer Room Construction Solution 8.0 Intelligent Weak Current Solution 9.0 Intelligent Building Solution 10.0 Intelligent Management Center Overall Solution
solution

1.0 Intelligent Campus Network Solution

2.0 IDC Data Center Network Solution

3.0 Enterprise Cloud Solutions

4.0 Overall Information Security Solution

5.0 Smart Wireless Total Solution

6.0 HD Video Conference Solution

7.0 IDC Computer Room Construction Solution

8.0 Intelligent Weak Current Solution

9.0 Intelligent Building Solution

10.0 Intelligent Management Center Overall Solution

5.3 Smart Business Circle Solution
5.3 Smart Business Circle Solution
Date: 2018-12-06

  

According to IDC's forecast, the proportion of transactions in the Chinese online retail market to total retail sales of consumer goods in 2017 will rise to 12.9%, compared to 3.1% in 2010. The trend that online e-commerce continues to occupy the living space of offline physical retailers has become increasingly apparent.

In the Internet era, consumers' shopping habits, business models, and business processes will all undergo revolutionary disruption and change. Faced with the pressure of multi-party competition, the physical retail industry needs to marry the Internet mindset in multiple ways and seamlessly integrate online and offline. Commercial O2O has clearly become the best choice for retail industry transformation.

From the perspective of Hangzhou Huasan Communications, which has participated in the construction of many retail companies, compared with the past pure purchase behavior, O2O can enrich the sales chain of physical retail through offline snatches and form online and offline interactions. , Not only can provide consumers with a more personalized and caring consumption experience, but also can deposit and accumulate massive data, so as to obtain consumers' buying habits and enhance the core competitiveness of commercial enterprises.

With the support of H3C's participation, most brick-and-mortar retail enterprises have established mature online channels, official website malls, store wifi, iBeacon positioning, mobile payment, and innovative applications, and have made various attempts in the O2O field. A large amount of practical experience shows that O2O puts very high requirements on the enterprise's WIFI construction, IT infrastructure's ability to carry data and analyze data, and needs to apply a large number of new WIFI positioning and wireless probe technologies to carry out customer behavior information. Collect and analyze, push targeted promotion and service information for different users, achieve accurate marketing, provide customers with mobile navigation, smart car search, free Internet access and other services, and achieve independent and personalized interactions among consumers, enhancing Consumer shopping experience and customer stickiness greatly improve service satisfaction.

Faced with massive data, Huasan Communications launched a new IT infrastructure that provides a standardized, definable, adaptive, and on-demand network architecture that maximizes elastic and dynamic capacity expansion and provides application integration and delivery capabilities. A solid IT infrastructure is the "skeleton" and rich application systems are the "flesh and blood". H3C and the industry's mainstream partners have extensively cooperated to form a retail O2O marketing platform, organically combining the infrastructure and upper-layer applications to form a physical retail enterprise. Provide a one-stop solution integrating high-density coverage, wireless positioning, big data analysis, precision marketing, light application APP, etc., in a large number of customers such as large shopping malls and shopping centers, large supermarkets, national chain enterprises, large wholesale markets, etc. Has been widely used in different scenarios.

At present, major traditional department stores, shopping malls and commercial complexes are actively deploying their own O2O systems. Compared with online e-commerce, offline physical stores are relatively lagging in data collection capabilities, but through the interaction of big data platforms, offline channels can effectively use the data fed back from online platforms to upgrade consumer experience To create more value-for-money experiences for consumers. At the same time, with the emergence of emerging technologies such as QR code scanning, electronic payment, wifi positioning, and ibeacon, offline physical stores will be better armed, and the data collection capabilities of offline channels will continue to be enhanced. Data interactive supplement.

The fusion of online and offline data will outline a more complete consumer portrait for traditional department stores, grasp the customer's physical, psychological, and behavioral characteristics in an all-round way, and then provide strong support and assistance to business decision makers to achieve Precision marketing to consumers. For consumers, not only can they easily find the products they need online, but also enjoy a high-quality service experience offline, which will have great stickiness to the platform. For enterprises, the improvement in operational capabilities brought by big data will ultimately be reflected in sales growth and profitability, and truly achieve the goal of getting rid of homogeneity, transformation and upgrading, which is the true value of O2O.

解决方案 H3C solution

Global new IT infrastructure leader H3C and its third-party partners have carefully created the H3C retail O2O marketing platform, which is composed of the infrastructure layer and the upper application layer.

One,    Application architecture

The entire infrastructure layer mainly includes network equipment such as servers, storage, firewalls, routers, switches, wireless controllers, and wireless APs, as well as the Cupid positioning engine developed by H3C, for customer data collection and big data analysis in the O2O scenario of the mall. The application lays the best underlying foundation.

For O2O applications in shopping malls and shopping malls, a stable and reliable wireless network can bring a good sense of experience to upper-level applications such as passenger flow statistics, big data analysis, and precision marketing. However, the internal environment of large shopping malls and shopping malls is often more complicated. During the deployment of wireless networks, there are many problems such as access users, poor access signals, and interference at the same frequency. H3C's mature technical advantages have solved this series of problems well, such as channel reuse technology, intelligent multi-array antenna system, air interface message suppression, spectrum navigation technology, and so on. At the same time, H3C has the most mature and comprehensive wireless product line in the industry, including different types of wireless APs, wireless controllers, and corresponding wireless network planning management platforms.

In addition, the self-developed Cupid positioning engine of H3C also adds a bright color to the shopping mall O2O. The Cupid positioning engine can accurately calculate the real-time location information of the customer terminal in the venue through its unique positioning algorithm. At the same time, it can transmit the location information to a third-party application system through a standard open interface. Development, integration, and finally presented a variety of location application services based on the actual needs of customers. For example, the positioning and navigation function in the APP, the analysis of the moving trajectory for a single customer, and the analysis of the heat map for a certain area in the venue are all based on Cupid positioning technology, and then integrated by a third-party application system and finally delivered. of. Cupid wireless positioning is a technology for real-time accurate positioning of wireless mobile terminals based on the time difference between arrival of messages. Compared with traditional fingerprint positioning, it has the characteristics of high accuracy, high real-time performance and no sampling.

1.1    Provide a brand-new user management system for the mobile internet era for physical malls

 

A complete mall mobile application + big data analysis product combination, forming a new user management system for the physical mall in the mobile internet era, covering user conversion precipitation, membership conversion, and membership; active and big data integration and analysis of consumer behavior, accurate promotion, and membership pull Back to the whole link to help the mall operate users more efficiently


1.2    Mobile application system architecture

Use mobile Internet tools to optimize / reconstruct the original mall service delivery process, make mobile phones a tight link in service delivery, and solve online conversion and user activity issues.


1.3    Background: CMS management of mobile applications

后台可同时管理APP/微信服务号/wifi轻应用的内容,实现多屏应用的内容统一发布管理 The CMS background can manage the content of APP / WeChat service number / wifi light application at the same time, achieving unified release management of content of multi-screen applications


1.4    Diversified mobile application carriers

 

微信服务号/wifi轻应用公用一套后台和数据,一次发布,多渠道呈现 APP / WeChat service number / wifi light application share a set of background and data, once released, multi-channel presentation


1.5    Statistical analysis of application operations

Complete online operation statistics analysis report system, timely feedback on online operation results

运营能力 1.6 Operational Capabilities

Converge the online operation experience of first-line shopping malls, and regularly push actual online operation cases and experience summaries to improve the online operation capabilities of shopping malls


two,    Application system characteristics

1.     

2.     

2.1   系统架构,提升系统的稳定性和扩展性 SOA system architecture, improving system stability and scalability

Use a new SOA (Service-Oriented Architecture) design to make the system more flexible, in order to be more flexible and faster to respond to changing and optimized business needs / services, to solve the problem of system stability; each sub-business site is deployed independently (40+ independent sites), ensuring high-level concurrent response for second-level applications and reducing overall system failures;

 

2.2.    Multiple interface quality control system to ensure high availability of offline system interfaces

Through standardized access and testing processes, you can quickly connect third-party systems that meet the access conditions with the Cat Cool Mall ™ application to achieve the underlying service capabilities; member CRM system, parking lot search system, parking lot payment system, The MIS / POS system is seamlessly integrated with the cat cool front-end application; real-time monitoring of offline low-concurrency system interface conditions, early warning prompts for sub-health interfaces, and prevention before they occur; distributed transaction processing mechanism and service fuse mechanism to ensure the core application system High availability


2.3. New e-coupon marketing system, replacing offline physical coupons

Complete e-coupon marketing system, from issuing, using, writing-off to statistics, more ways and scenarios (offline + online).

Supports multiple issuance methods: automatic system issuance, merchants manually issue electronic coupons, consumption-based issuance, online action-based issuance, message push coupons, cash purchases, points redemption, and other coupon issuance methods.

Support multiple use methods: offline verification (shopping off, merchant verification, scan code verification, password verification) and coupon online payment (purchase movie tickets, pay parking fees, group purchase, etc.). Open underlying capabilities, support third-party access (coupons and write-offs), and flexibly interface with more diverse application scenarios



2.4.    Tightly connect offline high-frequency service scenarios to enhance the consumer experience and embed the function of adding powder

Cat Cool is geared towards the rich offline service scenes of physical malls, from the ground floor to the parking lot, shopping mall CRM, catering ranking system, movie ticketing, POS machines, wifi and other systems.

The application side accesses offline high-frequency application scenarios such as WeChat direct connection wifi, self-service points, card verification, online ticket purchase, parking payment, reverse car search, catering self-ranking, etc., shortening the business chain and increasing users While optimizing the service entrance while offline experience, it can complete the conversion of online fans at the moment when users use offline services, and realize the light operation of the mall.


2.5.    Lightly operate a powder-enhancing artifact that is strong in powder absorption

Provide promotional and marketing tools such as coupons, event registration, QR code with attendance, sign-in, newcomer gift packs, sharing, interactive games, sweepstakes, etc. Combined with offline service scenarios, hundreds of ways of playing can be evolved.

Stay away from the traditional hard-to-find fan mode and let visitors automatically become fans / members! Add more "light operation" powder adding methods, make full use of the mall's rich offline service scenarios and contacts, and complete the powder accumulation action quickly and at low cost.



2.6.    Diverse combination pullback tool to improve return rate of returning customers

Points can be exchanged, and points can be used as money. Points can be used as a payment method. You can pay fees, buy movie tickets and replace gold coupons to increase the effect of points.

The voucher system can be used in many scenarios, can be written off, can be used for payment methods, and voucher marketing is an important means for users to pull back, group purchase spikes, small bargains to induce large expenses, member salons, membership event appointments and pull back. Combined with the Cat's Eye BI system, it can be accurately promoted in groups, promoted and pulled, and the return efficiency is higher.


2.7.    Personalized appearance configuration to meet the unique presentation needs of the mall

The system has 6 sets of default themes of different styles, which can quickly switch the overall appearance of the application, what you see is what you get. You can upload custom themes, and customize the color scheme and page layout in depth according to the personalized needs of the mall.


three,    Indoor LBS

  1. 3.     

  2. 3.1.    位置感知原理 Wi-Fi location awareness

特有的定时发送探测包的机制,导致每台打开WiFi感应的手机,无论在是否联网时,都会向周边自动发送WiFi探测包,感应周边wifi热点的存在(如右图示意)。 The unique mechanism of Wi-Fi 's timed sending of detection packets causes each mobile phone with WiFi sensing enabled to automatically send WiFi detection packets to the surroundings whether or not it is connected to the Internet, sensing the presence of surrounding wifi hotspots (as shown on the right). In turn, these WiFi detection packets will be captured by the AP with the probe function, so as to realize the mobile phone's position awareness function.


Cat Cool uses a patented technology of real-time triangulation based on multi-point APs (at least 3 AP points), using back-end detection signal strength (RSSI). Different from the traditional Wi-Fi-based fingerprint positioning method, Cat Cool's positioning method is the latest generation of patented positioning engine. Its principle is to observe the signal strength (field strength RSSI) of the mobile client in real time through multi-point AP (at least three points). The distance is calculated by the field strength (RSSI), and the three points are circled by the perceived distance to calculate the position of the mobile client in real time.

3.2.    定位拓扑图 Wi-Fi positioning topology

3.3.    Indoor LBS behavior data acquisition system based on mall wifi

Utilizing the indoor WiFi active indoor LBS positioning technology in the mall, it can record the indoor LBS behavior data of the user in the mall, and also output the statistical analysis report of the behavior of the user to the mall floor



 




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